UFO was seen in the city of Agudos, in a highway (Marechal Rondon). The local news channel informed that a very small earthquake was felt by the local people. Note that the UFO transforms in a "rain of light" falling all over the place.
Hoax or Fact:
This is a video that has been around since early 2011, and claims to show a UFO sighted over Marechal Rondon highway in Sao Paulo, Brazil. It is also said that a local news channel reported a very small earthquake as the UFO transforms into a "rain of light" and falls over the place. Thankfully, that was not the fact!
About the Video
The video shows couple of guys driving on a highway and recording their travel, when suddenly they come to find a UFO in between clouds of far sky. The UFO video with Portuguese (perhaps Brazilian Portuguese) commentary from the people who spot it became very popular online, and many actually believed the UFO could be real.
Flaws in the Video
Although the footage shown to capture a UFO appears real at first sight, a close look at it frame by frame reveals that it is possibly edited. As shown in the two pictures in Image Gallery, you can spot out of context objects that appear even before the said UFO falls apart.
The video was in fact a part of viral marketing campaign for a new kind of pizza box called Pizzboxx, which is printed with advertising. The advertising film shown in the second video was developed by the Brazilian company AtitudeMediaBox that has a tag line 'an unusual way to deliver your brand anywhere in the world'. In a screenshot of the website shown in Image Gallery, you can see the 'UFO' used in the viral film titled "Ovni Rondon," where Ovni in Portuguese means UFO. At the end of the advertisement, the video presents the original viral video as well that you can watch here.
In short, the video claiming to show a UFO sighted on Marechal Rondon highway in Brazilian Sao Paulo is a hoax; it was part of a viral marketing campaign for a Pizza Box company. Viral videos like this have become a successful way to promote a brand, product or service.
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