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Facebook Video Ad Announcement by Mark Zuckerberg - Hoax Analysis Facebook Video Ad Announcement by Mark Zuckerberg - Hoax Analysis Hot

Facebook Video Ad Announcement by Mark Zuckerberg - Hoax Analysis

Story: 

For those of you that don’t know, I’m Mark Zuckerberg, one of the founders of Facebook. We are currently looking into playing video ads as a way to increase the profitability of Facebook. These ads will stop what you are doing every ten minutes and play for anywhere from 15 to 60 seconds. You will then be able to resume what you were doing prior to the ad playing.

I’m sure that a number of people will be against this, so for your sake, we are giving you a say in whether or not these ads will be implemented.

Share this photo if you don’t want video ads to play while you’re using Facebook!

Hoax or Fact:

Hoax.

Analysis:

The picture message circulating on Facebook comes with a picture of Facebook co-founder Mark Zuckerberg and a statement claiming to announce Facebook Video Ads coming to the social media site. It says that the Facebook video ads of 15-60 seconds length will come into play every ten minutes and stop your Facebook activity. Further, the message asks the user to share the picture message if he does not want the video ads to play while using Facebook - as a vote against this implementation. Although it is a fact that Facebook has been planning to introduce video ads, this particular message is simply hoax.

Firstly, this is not the way Facebook generally announces its new features, and neither does it ask its users to share photos and vote for (against) a proposed idea. Moreover, the date mentioned at the bottom of the picture "Facebook 2014" is in fact funny. Also, it is very unlikely that Facebook will be planning to stop your activity and play video ads automatically every ten minutes. Therefore, the message is a hoax, it is not from Facebook or Mark Zuckerberg.

Despite this hoax, it is a fact that Facebook has been planning to introduce video ads for quite sometime now. According to a FT report mentioned by Business Insider, Facebook is going to launch auto-playing video advertising in its newsfeed in July 2013. These video ads are expected to be 15 seconds long, and this feature is meant to generate more revenue for Facebook.

The new video ads will appear in a user’s newsfeed with the first video starting automatically but without any sound. Users will then have the option of activating audio at which point the video will restart from the beginning.

It will be interesting to see how these video ads are going to effect Facebook activity. But nevertheless, the picture message in question is just a prank and hoax.

References:

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

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Facebook Video Ad Announcement by Mark Zuckerberg - Hoax Analysis

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