Story:
This may be the most painful ice bucket challenge yet!
Other Versions
Illinois ALS Ice Bucket Fail: Challenge Goes Horribly Wrong.

Analysis:
The video that went viral online shows Ryan Pflederer of Illinois taking part in the ALS Ice Bucket Challenge, asking one of his friends to dump a bucket of ice water over his head using a digger. However, instead of being splashed with ice-cold water, the bucket comes down to hit Ryan on his head and he is shown to have collapsed subsequently. This incident portrayed as the most painful ice bucket challenge started an online debate whether or not the incident is real. Let us analyze whether the video is fact or a staged hoax.

About Video
The video in question was uploaded to YouTube on 27 Aug. 2014, entitled ‘Illinois ALS Ice Bucket Fail: Challenge Goes Horribly Wrong‘. It was shared by Ryan Pflederer on his Facebook account, as an example of why using heavy equipment for Ice Bucket Challenge can be deadly. The story was shared on Facebook page of Storyful, where it garnered thousands of shares, and it also took to some news outlets questioning whether the incident is real or staged.
Flaws Show Video is Staged
Firstly, it is questionable why would someone share a video like this where he is seriously injured. When you watch what appears like a palm tree in the background, at around 0:32 seconds timeframe, just before the man gets hit by the bucket, you can see unusual movement of the tree clearly suggesting the video is edited. Moreover, note the way the man falls, without expressing any kind of shock, as if he is ready to collapse.
Ryan Pflederer shared the video on Facebook page of News 25 TV Channel, wherein, responding to a commenter who calls the video fake, Ryan confirms that he is simply promoting his job as a realtor in the video. The information provided in his Facebook account says Ryan Pflederer is a broker realtor at Burrell American Dream Team, and certainly, the present video portraying a horrible accident in Ice Bucket Challenge is a staged one, only meant to promote himself as a realtor!
Hoax or Fact:
Hoax.
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